Employee Bios



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Phil Roberson  President-Owner  The Big Daddy
THEY'RE ACTUALLY GONNA PAY ME FOR THIS? I started working for Princess Cruises back in 1985 as a Production Manager. My job entailed handling all of the technical aspects of our entertainment department on-board, plus running the disco at night. One of the female guest entertainers on board had brought her sister, Alison, on for a holiday in January of '86. She introduced the two of us, and we hit it off right away. When I found out she was a singer as well, I suggested she audition for the line, and, together, we could sail the seven seas on the "Love Boat". Well, she did audition and they hired her as a guest entertainer to front all our big production shows. That happened in January of '87, and for the next 12 years we have led a wonderfully charmed life seeing the world together, and entertaining thousands of people.

During that time, a number of our magicians, jugglers, and other specialty acts would come on with their show music on MiniDisc. As you can imagine, I went crazy for the format. If the Cruise Director needed the performer to add or subtract some time from their shows, all they had to do was use the editing feature to rearrange the order of their music, and they were good to go. I've been a fan ever since!!

As with probably any job, though, even one as great as ours, there comes a time when it just doesn't satisfy like it used to. In late '98, we decided the time was right to take a leave of absence from Princess and give land a try. Since we really didn't know what we were going to do, it was a little scary. With all the hype surrounding the internet, we felt a home-based web business was the direction we should go.

We bought our first ever computer for Christmas '98 and spent the next year studying, exploring the web, and evaluating every business opportunity we could find.

In spite of a lot of research, we were really stumped as to what to sell on the net. Then, one day my mother-in-law said, "If you love MiniDisc so much, and there are almost no places to buy MD products, why don't you create a website specializing in MiniDisc accessories." Duh!! It was staring at us all along!

So, began a quest: finding suppliers from all around the world, making some products ourselves, getting creative with accessories designed for other purposes, learning about websites, URLs, ISPs, FTPs, etc. etc, etc..... What a journey!

Now, we have a website with over 300 different products with more on the way. It continues to be a lot of hard work, but after hearing from so many appreciative MD owners, we both agree we're on the right track. Alison occasionally goes back to sea from time to time just to keep up her chops, when she's not in a show here on land. Life is good.

 

 

Alison "The Buck Stops Here" Ehlers - CFO  Chief Financial Officer - (The Real Boss!)
"Love.... exiting and new....Come aboard.....We're expecting you......" Hi! I'm the Alison that Phil keeps referring to above. Yep, he's got the chronology just about right, and I am now assisting him as his Office Manager, Bill-Payer, and all-round answerer of those ubiquitous, Hey-hun-what-do-you-think-about-this-idea-for-the-business questions.

Phil and I have been married since 1990. Whereas most couples would endure the snakes and rats of Fear Factor rather than spend up to 20 hours a day with their better halfs, Phil and I found that we worked harmoniously together on the ship-a very small and potentially claustrophobic place. We decided we might work equally as well at home with our own business; so far, so good.

I still do occasional 4-6 month contracts aboard Princess Cruises, and I also perform in musicals in the San Francisco Bay Area.

As for kids - 217 teddy bears, for now. Working at sea restricted us to the No Pets, No Plants, No Kids precept. When we finally establish ourselves as a permanent land-based couple, we'll consider a kitty, a fern and a family.

We hope that you LOVE our company's products, and that you become part of our MDA family of satisfied minidisc fans!